CDP Audience Specialist

Job Summary

CDP Audience Specialist is a remote, contract position responsible for managing and optimizing CDP activation projects, ensuring quality implementation and campaign performance, with potential for extension.

Key Responsibilities

• Manage day-to-day CDP audience updates from scope through execution
• Ensure high-quality implementation, testing, and QA of campaigns
• Monitor campaign performance and provide recommendations for engagement improvement

Required Qualifications

• Expertise in Adobe Experience Platform (AEP) with hands-on audience building experience
• Experience with Adobe Experience Cloud tools (Adobe Analytics, AJO, CJA preferred)
• 5-8+ years in digital marketing, CDP, or marketing technology roles
• Strong audience segmentation and campaign execution experience
• Bachelor's degree in Marketing, Business, or related field