CDP Solutions Specialist

Job Summary

A company is looking for a CDP Solutions Specialist.

Key Responsibilities

• Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement
• Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value
• Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies

Required Qualifications

• 8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms
• Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic)
• Strong background in data-driven marketing technologies, including CDPs, CRMs, and analytics solutions
• Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data
• Bachelor's in Computer Science, Data Science, or Marketing Tech, or equivalent experience