Centralized Marketing Specialist
Job Summary
To support a diverse portfolio, the full-time remote Centralized Marketing Specialist will develop, implement, and optimize marketing strategies and campaigns while collaborating with cross-functional teams to enhance overall marketing effectiveness.
Key responsibilities
- Create and optimize email marketing campaigns, segmenting audiences for improved performance
- Manage website content, including pricing and call-to-action copy, ensuring accuracy across property listings
- Oversee social media accounts, conduct competitor analysis, and create content for special campaigns
Required qualifications
- Marketing or related degree or equivalent professional qualification
- Direct experience managing sales and marketing strategies for properties (Leasing Manager and above)
- Proficiency in Entrata, Canva, Instagram, TikTok, MS Word, and Excel
- Relevant experience in the apartment industry with a focus on sales, marketing, and leasing
- Direct experience with social media management
Complete Job Description
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