Channel Marketing Manager

Job Summary

A company is looking for a Channel Marketing Manager to drive brand awareness and partner success through strategic marketing initiatives.

Key Responsibilities

• Build and execute a channel marketing strategy that drives qualified pipeline from banking, software, and client partners
• Lead the development of co-branded marketing materials and manage multi-touch campaigns to increase product awareness
• Serve as a marketing liaison for partners, collaborating on messaging and supporting partner sales teams with training materials

Required Qualifications

• 5-7 years of experience in channel marketing, partner marketing, demand generation, or B2B SaaS marketing
• Proven success in building or scaling partner marketing programs that drive pipeline and revenue
• Strong project management skills with experience coordinating across marketing, sales, and external partners
• Data-driven mindset with proficiency in CRM and marketing automation tools (HubSpot, Salesforce, or similar)
• Experience in fintech, SaaS, or financial partnerships is preferred