Channel Marketing Manager

Job Summary

A company is looking for a Channel Marketing Manager focused on Independent Software Vendors (ISVs).

Key Responsibilities

• Develop and execute targeted ISV partner marketing programs to drive platform adoption and engagement
• Plan and manage scalable partner campaigns, including webinars and joint content
• Own the Market Development Funds (MDF) process for ISV partners, including budgeting and ROI analysis

Required Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or equivalent experience
• 5-7 years of B2B or SaaS marketing experience, ideally with ISVs or fintech ecosystems
• Strong understanding of the ISV business model and software-driven GTM motions
• Proven experience in building scalable partner programs and GTM launches
• Analytical mindset with experience using data to drive decisions