Channel Marketing Manager

Job Summary

Channel Marketing Manager is a full-time position responsible for leading partner-focused marketing initiatives to drive pipeline growth and revenue across indirect sales channels, utilizing marketing technologies like Hubspot.

Key Responsibilities:

• Develop and execute integrated partner marketing campaigns
• Drive lead generation programs and manage lead nurturing processes
• Track campaign performance and analyze conversion metrics

Required Qualifications:

• Minimum of 3+ years of experience in Channel Marketing, Demand Generation, or B2B Marketing
• Experience with indirect sales channels and partner ecosystems
• Hands-on experience with Hubspot and marketing automation
• Strong understanding of lead scoring and lifecycle management
• Analytical mindset with experience in campaign analytics and reporting