Channel Marketing Manager

Job Summary

To drive partner marketing initiatives, the full-time Channel Marketing Manager will develop and execute joint go-to-market programs with VARs, distributors, and strategic partners, focusing on demand generation and partner engagement in a remote environment.

Key responsibilities

• Develop and execute integrated marketing programs that align partner objectives with company revenue goals
• Create and manage demand generation campaigns across various marketing channels, including events and digital platforms
• Track and report on partner-generated pipeline, campaign performance, and ROI to deliver actionable insights

Required qualifications

• 5+ years of B2B technology marketing experience
• 2+ years of channel, partner, or alliance marketing experience within the technology industry
• Experience managing integrated demand generation campaigns and marketing budgets
• Proficiency with Salesforce CRM and marketing automation platforms
• Strong project management skills with the ability to manage multiple priorities simultaneously