Channel Programs Specialist

Job Summary

A company is looking for a Channel Programs Specialist to manage and execute multi-channel programs that create and capture demand.

Key Responsibilities

• Plan, organize, and execute full-funnel demand generation programs
• Collaborate to produce and promote program assets that generate high-quality leads
• Analyze marketing data, report on performance, and develop new activities to enhance effectiveness

Required Qualifications

• 5+ years of experience in digital marketing or demand generation within the SaaS industry
• Proven experience executing integrated demand programs across various channels
• Strong analytical skills to analyze campaign metrics and optimize performance
• Technical expertise in cross-channel marketing
• Demonstrated ability to operate with a bias for action and results