Chief Marketing Officer

Job Summary

Owning customer growth and marketing strategies, the full-time Chief Marketing Officer will manage acquisition, activation, and retention efforts for a portfolio of consumer businesses in a remote setting.

Key responsibilities

• Own customer acquisition, activation, retention, and marketing efficiency across group products
• Set channel strategy and budgets based on customer acquisition cost (CAC), lifetime value (LTV), and conversion metrics
• Build and improve paid acquisition, organic growth, and brand channels while collaborating with product teams on user engagement

Required qualifications

• Strong track record in scaling consumer technology, fintech, or internet products
• Experience in building brands and executing successful marketing campaigns
• Direct ownership of significant acquisition budgets with measurable customer or revenue growth
• Deep understanding of CAC, LTV, funnels, cohorts, and retention strategies
• Hands-on operating style with the ability to analyze campaigns and performance data