Chiropractic Product Marketing Director

Job Summary

A company is looking for a Sr. Director of Product Marketing - Chiropractic.

Key Responsibilities

• Refine market segmentation, buyer personas, and positioning to differentiate solutions
• Lead go-to-market strategies for new products and ensure readiness across teams
• Monitor portfolio performance and contribute to competitive intelligence programs

Required Qualifications

• 8-12+ years in B2B product marketing, with 5+ years in a leadership role
• Proven experience in SaaS healthcare tech preferred
• Track record of successful product launches that drive revenue growth
• Deep expertise in messaging, positioning, and competitive differentiation
• Strong commercial acumen and ability to analyze portfolio performance metrics