Job Summary

A marketing company is seeking a B2B Account Director for their client services department.

Position Responsibilities:

• Guide the team through best practices across paid media, paid search, branding, and traffic and conversion
• Review and analyze client contracts, renewals, and KPIs on a regular basis to ensure goals are being met
• Lead the charge on improving communication and workflow between departments to deliver a holistic marketing plan to clients

Required Qualifications:

• 5+ years of experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• 5+ years of working in a B2B and B2C lead gen environment (or with clients in these industries) required
• Extensive CRM and Marketing Operations platform experience required (i.e. Salesforce, HubSpot, Pardot, Marketo); experience with Salesforce and HubSpot specifically preferred
• Advanced understanding of digital marketing and experience in lead generation tools, earned media, paid media, owned media, attribution, optimization, etc. - experience in data-driven marketing is critical
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment