Commercial Marketing Analytics Manager

Job Summary

A company is looking for a Commercial Marketing Analytics Manager to develop and scale marketing measurement capabilities.

Key Responsibilities

• Develop and implement a full-funnel marketing measurement framework aligned with business goals
• Collaborate with cross-functional teams for end-to-end campaign planning and measurement
• Manage and develop a marketing analytics analyst, fostering a collaborative environment

Required Qualifications

• 7+ years of experience in marketing analytics or related roles
• Strong understanding of full-funnel marketing measurement across various channels
• Experience in developing measurement frameworks and new analytics capabilities
• Bachelor's degree in marketing, Business, Economics, or a related field; advanced degree is a plus
• Familiarity with marketing mix modeling, attribution modeling, and incrementality testing