Consumer Brand Leader

Job Summary

To build a trusted and culturally resonant consumer health brand, the full-time Consumer Brand Leader will own Legion's brand strategy, translate complex healthcare narratives into relatable storytelling, and develop a social-first creative engine while working onsite in San Francisco.

Key responsibilities

• Own Legion's consumer brand system, including positioning, messaging, and visual identity
• Translate AI-native healthcare concepts into simple, credible consumer narratives
• Build and manage Legion's social-first creative engine across various platforms and formats

Required qualifications

• 5+ years in brand marketing or creative strategy within high-growth consumer or healthcare companies
• 3+ years leading integrated marketing campaigns with measurable business impact
• Strong portfolio showcasing consumer brand work and creative campaigns
• Deep understanding of social media platforms and cultural trends
• Experience collaborating cross-functionally with various teams, including growth and clinical operations