Consumer Brand Leader

Job Summary

To build a trusted and culturally resonant consumer health brand, the full-time Consumer Brand Leader will own brand strategy, messaging, and creative execution while working in San Francisco and collaborating across various teams to translate complex healthcare narratives into engaging consumer storytelling.

Key responsibilities

• Own Legion's consumer brand system, including positioning, messaging, and visual identity
• Develop and execute integrated brand campaigns across multiple channels to enhance brand awareness and trust
• Build and manage a social-first creative engine that engages audiences on platforms like TikTok, Instagram, and YouTube

Required qualifications

• 5+ years in brand marketing, creative strategy, or integrated marketing within high-growth consumer or healthcare companies
• 3+ years leading brand and creative campaigns with direct ownership of strategy and measurable impact
• Strong portfolio showcasing consumer brand work, including campaigns and social-first creative
• Deep understanding of social media platforms and cultural trends
• Experience collaborating with cross-functional teams, including growth, product, and clinical operations