Consumer Brand Marketing Lead

Job Summary

Leading integrated marketing strategies, the full-time Consumer Brand Marketing Lead will manage consumer acquisition campaigns, oversee media agency relationships, and collaborate cross-functionally to enhance brand preference in a remote environment.

Key responsibilities

• Define marketing objectives and strategies for Link brand campaigns, focusing on consumer awareness and acquisition
• Lead the execution of consumer acquisition strategies across various outbound channels, including paid media and cultural activations
• Manage relationships with media agencies, ensuring effective project management and budget allocation for standout campaign execution

Required qualifications

• 10+ years of experience in consumer-facing brand or campaign marketing
• Proven track record in managing media agencies and significant marketing budgets
• Experience launching and scaling consumer products in high-growth tech environments
• Strong background in multi-channel brand marketing, including paid media and partnerships
• Ability to navigate complex, cross-functional projects and build consensus among stakeholders