Consumer Data Specialist

Job Summary

Working remotely, the Consumer Data Specialist will manage and activate customer data within the BlueConic Customer Data Platform, build audience segments, and collaborate with cross-functional teams to implement personalized marketing strategies on a contract basis.

Key responsibilities

• Manage and activate customer data within the BlueConic Customer Data Platform (CDP)
• Build and optimize audience segments based on behavioral, demographic, and lifecycle data
• Collaborate with marketing, product, analytics, and engineering teams to implement personalized experiences

Required qualifications

• Hands-on experience with BlueConic or similar CDP platforms
• Proficiency in SQL and/or Python for data analysis
• Experience with BI/reporting tools such as Cognos or similar
• Ability to handle ad-hoc data requests and translate technical data into business insights
• Strong stakeholder management and cross-functional collaboration skills