Consumer Engagement Marketing Specialist

Job Summary

A company is looking for a Consumer Lead Engagement Marketing Specialist.

Key Responsibilities

• Manage and respond to inbound consumer inquiries, qualifying leads and routing them to contractors
• Proactively re-engage past leads and identify objections to enhance the buying journey
• Design and optimize email marketing sequences and automation workflows to improve conversion rates

Required Qualifications

• 2+ years of experience in inside sales, lead qualification, demand generation, or related fields
• Proficiency in CRM systems and Microsoft Office Suite
• Ability to analyze funnel metrics and implement actionable insights
• Experience in manufacturing or distribution preferred
• Strong organizational skills to manage multiple priorities under tight deadlines