Consumer Engagement Specialist

Job Summary

A company is looking for a Consumer Engagement Specialist responsible for enhancing engagement with members through data-driven insights.

Key Responsibilities

• Collects, analyzes, and interprets consumer data to identify insights and engagement opportunities
• Translates data findings into actionable recommendations for consumer engagement strategies
• Monitors competitor activity and evaluates communication performance to identify market trends

Required Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience
• 3+ years of experience in product marketing, campaign management, or go-to-market strategy
• Preferred experience in the health insurance or healthcare industry
• Experience with reporting and analytics tools such as Adobe Analytics, Qualtrics, or Google Analytics