Consumer Experience Insights Lead

Job Summary

A company is looking for a Consumer Experience Insights Lead.

Key Responsibilities

• Synthesize behavioral, journey, and performance data into actionable insights and deliver tailored packages to stakeholders
• Map and analyze digital experiences to identify friction points and maintain a portfolio-level experience health dashboard
• Collaborate with cross-functional teams to prioritize improvements and lead testing strategies to optimize customer experiences

Required Qualifications

• Bachelor's degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction, or a related field
• 5+ years of experience in digital analytics or consumer experience insights roles
• Hands-on proficiency with GA4 and Adobe CJA
• Experience with Voice of Customer platforms like Medallia
• Strong understanding of web UX, journey mapping, and conversion optimization