Consumer Experience Insights Lead
Job Summary
Leading the evolution from traditional web analytics to an insight-driven approach, the full-time remote Consumer Experience Insights Lead will synthesize data into actionable insights, optimize customer journeys, and drive strategic decision-making for product managers.
Key responsibilities
- Synthesize behavioral and performance data into clear, actionable insights and deliver tailored insight packages to stakeholders
- Map and analyze end-to-end digital experiences to identify friction points and maintain a portfolio-level experience health dashboard
- Partner with cross-functional teams to prioritize improvements and lead test-and-learn strategies to measure impact post-launch
Required qualifications
- 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role
- Hands-on proficiency with GA4 and Adobe CJA, including custom explorations and attribution analysis
- Experience with VoC platforms such as Medallia heatmaps/surveys
- Bachelor's degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction, or a related field
- Strong understanding of web UX, journey mapping, and conversion optimization
Complete Job Description
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