Consumer Insights Manager

Job Summary

A company is looking for a Consumer Insights & Strategy Manager (Influencer Marketing).

Key Responsibilities

• Analyze audience behavior, cultural signals, and consumer insights to shape creator strategies and campaign messaging
• Translate findings into strategic recommendations for internal teams and clients, influencing campaign design and execution
• Identify emerging trends in consumer behavior and contribute to thought leadership within the marketing strategy

Required Qualifications

• 4-8 years of experience in consumer insights, audience strategy, research, or intelligence roles
• Experience translating research or audience data into marketing or strategic recommendations
• Strong analytical thinking combined with storytelling and presentation skills
• Comfort working with both qualitative and quantitative insights
• Familiarity with audience research or social intelligence tools is a plus