Consumer Insights Manager

Job Summary

A company is looking for a Manager, Consumer Insights (Chocolate).

Key Responsibilities

• Drive demand creation strategy, including idea generation and audience identification
• Analyze brand equity and market performance to translate Brand Health tracking into actionable results
• Manage insights budget and collaborate with marketing operations and other insights functions

Required Qualifications

• Bachelor's degree required; advanced degrees preferred
• 5-7 years of experience in Shopper, Consumer, and/or Analytical Insights
• Advanced understanding of insights tools and datasets
• Proven ability to integrate data sources for actionable insights
• Strong collaboration skills and ability to build relationships with partners