Consumer Insights Manager

Job Summary

Leading the voice of the consumer in a remote capacity, the full-time Consumer Insights Manager will develop and execute consumer learning plans that inform marketing campaigns, new product development, and strategic planning while mentoring colleagues on translating insights into actionable strategies.

Key responsibilities:

• Champion a consumer-first mindset across the organization and mentor colleagues on applying insights to strategic decisions
• Lead the design and execution of research projects that inform marketing and innovation decisions, ensuring findings are actionable
• Drive internal reporting and presentations that track brand KPIs and proactively surface trends for leadership

Required qualifications:

• 8+ years of experience in consumer insights, market research, or related roles, preferably in CPG or beverage sectors
• Advanced knowledge of qualitative and quantitative research methods, with experience in introducing new approaches
• Strong organizational and project management skills, capable of managing multiple complex projects independently
• Experience writing and designing surveys to address business questions and advising on research design
• Proficiency with marketing mix modeling and DIY research tools, with knowledge of syndicated tools like Nielsen or SPINS preferred