Consumer Insights Senior Manager

Job Summary

A company is looking for a Consumer Insights Senior Manager for their Market Strengthening Team.

Key Responsibilities:

• Lead consumer insights projects to inform product development, marketing strategies, and public sector programs
• Build customer segmentation strategies and assist with customer experience improvement
• Translate research findings into actionable recommendations for business and program strategies

Required Qualifications:

• Graduate degree in marketing, psychology, sociology, or related field
• 8+ years of industry experience in consumer research or insight generation
• Proficiency in quantitative and qualitative research methodologies
• Experience in commercialization of products or services
• Curiosity and ability to identify consumer pain points and bring ideas to life