Consumer Lifecycle Director

Job Summary

Owning the consumer lifecycle from onboarding to retention, the full-time remote Consumer Lifecycle Director will manage activation flows, lifecycle messaging, and AI-driven consumer support while collaborating closely with marketing and product teams to drive engagement and growth.

Key responsibilities

• Developing onboarding and activation processes to ensure users achieve their first moment of value quickly
• Creating and executing lifecycle messaging strategies across various channels to enhance user engagement and conversion
• Implementing AI-first consumer support systems to improve retention and satisfaction metrics

Required qualifications

• Five or more years of experience in consumer B2C lifecycle, growth, CRM, or consumer success with direct ownership of key metrics
• Proven experience in building AI-native operations and tools for customer retention
• Hands-on fluency with lifecycle and analytics tools such as AppsFlyer, Braze, or Mixpanel
• Strong background in customer success or support roles, with bonus experience in business or government sectors
• Ability to thrive in a fast-paced, ambiguous environment