Consumer Lifecycle Marketing Manager

Job Summary

Owning the new consumer onboarding strategy, the full-time Associate Manager of Consumer Lifecycle Marketing will oversee programs and experiences that guide customers from sign-up to habitual use, while managing a budget and utilizing data-driven insights to enhance onboarding effectiveness in a remote setting.

Key responsibilities

• Define and manage the consumer onboarding lifecycle, including key milestones and success metrics
• Iterate on core onboarding programs using a structured test-and-learn approach to improve conversion rates
• Expand channel coverage by identifying gaps and introducing new touchpoints for customer engagement

Required qualifications

• 4-6+ years of experience in lifecycle, CRM, or retention marketing with strong technical expertise
• Familiarity with CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and experience across multiple channels
• Experience managing a marketing budget and making data-informed investment decisions
• Ability to analyze funnel performance and develop concrete improvement plans
• Strong cross-functional collaboration skills with the ability to align stakeholders around onboarding strategies