Consumer Lifecycle Marketing Specialist

Job Summary

A company is looking for a Consumer Lifecycle Marketing Specialist to manage CRM campaign strategies and execution.

Key Responsibilities

• Own end-to-end CRM campaign strategy and execution across various messaging platforms
• Manage the advertiser campaign calendar and develop consumer-first lifecycle marketing campaigns
• Analyze campaign data and run A/B tests to optimize engagement and performance

Required Qualifications

• 2+ years of experience in Retention, Email, or Lifecycle Marketing
• Experience with targeting, segmentation, A/B testing, and analytics
• Hands-on experience with CRM (Salesforce) or marketing automation and basic HTML
• Ability to manage multiple projects under tight deadlines
• Strong analytical skills, with proficiency in SQL and data visualization tools like Tableau preferred