Consumer Marketing Lead

Job Summary

A company is looking for a Consumer Marketing Lead.

Key Responsibilities:

• Lead and manage execution of integrated cross-channel marketing strategy for consumer acquisition and engagement
• Define target market, segments, and addressable audience
• Allocate marketing budget for campaigns and report on ROI

Required Qualifications:

• 8+ years of experience in B2C marketing
• 4+ years of experience in tech
• Experience running high-profile campaigns in a rapidly evolving business environment
• Experience owning a marketing budget
• Fluency in growth marketing metrics