Consumer Marketing Lead

Location: Remote
Compensation: Salary
Staff Reviewed: Mon, Mar 25, 2024
This job expires in: 1 days

Job Summary

A company is looking for a Consumer Marketing Lead.

Key Responsibilities:
  • Lead and manage execution of integrated cross-channel marketing strategy for consumer acquisition and engagement
  • Define target market, segments, and addressable audience
  • Allocate marketing budget for campaigns and report on ROI

Required Qualifications:
  • 8+ years of experience in B2C marketing
  • 4+ years of experience in tech
  • Experience running high-profile campaigns in a rapidly evolving business environment
  • Experience owning a marketing budget
  • Fluency in growth marketing metrics

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