Consumer Marketing Lead

Job Summary

To build the marketing function for Alpen Finance from the ground up, the full-time remote Consumer Marketing Lead will develop and execute strategies for consumer acquisition, prepare for product launch, and validate product-market fit while collaborating closely with leadership and engineering teams.

Key responsibilities

• Develop a focused consumer marketing strategy and establish measurement and feedback loops
• Identify and prioritize target audiences for acquisition, testing various channels and campaigns
• Own the consumer-facing marketing plan for the product's unveiling and launch, ensuring sustained marketing efforts post-launch

Required qualifications

• 3+ years of relevant marketing experience with ownership of go-to-market strategies and customer acquisition
• Experience marketing consumer fintech products such as lending, payments, or wallets
• Proven track record of taking a consumer product from prelaunch to meaningful adoption
• Direct experience in developing and executing consumer acquisition strategies
• Ability to use metrics like CAC and conversion to inform investment decisions