Consumer Marketing Manager

Job Summary

A company is looking for a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives within their home warranty business.

Key Responsibilities

• Own and optimize renewal conversion strategy focused on retention and renewal performance
• Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs
• Track, analyze, and report on campaign performance, identifying trends and improvement opportunities

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Product Management, or related field
• A minimum of 8 years of relevant marketing experience, emphasizing direct-to-consumer and lifecycle marketing
• A minimum of 5 years of consumer marketing experience across campaigns and multi-channel execution
• Demonstrated success in driving renewal conversion and retention performance
• Experience in a matrixed, fast-paced, dynamic environment