Consumer Product Marketing Manager

Job Summary

A company is looking for a Consumer Product Marketing Manager experienced with subscriptions in the music industry.

Key Responsibilities

• Drive the creation and review of user-facing copy and in-app creative to ensure alignment with brand voice
• Create and maintain a Product Marketing playbook that maps user pain points to features and outlines key messaging
• Develop and manage the Music Total Addressable Market (TAM) playbook, providing insights on growth opportunities and market tracking

Required Qualifications

• BA/BS degree or equivalent practical experience
• 3-5 years of experience in subscription consumer product marketing and campaign management, ideally in the music industry
• Strong project management skills with the ability to manage multiple complex workstreams simultaneously
• Product marketing experience focused on maximizing business/user/product impact in the music industry
• Comfort with data analysis and the ability to derive insights from performance metrics