Consumer Promotions Strategy Specialist

Job Summary

A company is looking for a Consumer Promotions Strategy Specialist.

Key Responsibilities

• Develop and execute integrated promotional strategies to enhance consumer acquisition, engagement, and retention
• Analyze consumer cohort trends and identify intervention opportunities across the consumer lifecycle
• Build data-driven consumer pricing and promotional plans, evaluate campaign performance, and optimize strategies through testing

Required Qualifications

• Bachelor's degree or equivalent working experience required
• 3+ years of experience in marketing analytics, growth marketing, business analytics, consulting, or related fields
• Strong SQL skills with experience in querying and analyzing large datasets
• Advanced Excel/Sheets skills, including complex functions and modeling
• Experience with CRM technologies and customer lifecycle analytics