Consumer Retention Marketing Manager

Job Summary

Owning the new consumer onboarding strategy, the full-time Associate Manager of Consumer Retention Marketing will manage lifecycle programs and channels to enhance customer engagement and conversion rates in a remote setting.

Key responsibilities

• Define and oversee the full consumer onboarding lifecycle from sign-up to habituation
• Iterate on core onboarding programs using a structured test-and-learn approach to improve conversion rates
• Expand channel coverage by introducing new touchpoints and personalized experiences based on customer behavior

Required qualifications

• 4-6+ years of experience in lifecycle, CRM, or retention marketing with strong technical skills
• Familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud
• Experience managing a marketing budget and making data-informed investment decisions
• Ability to analyze data to identify funnel breakdowns and create improvement plans
• Strong collaboration skills to work effectively with cross-functional teams