Content Marketing Lead

Job Summary

To develop and execute a strategic content program, the full-time Content Marketing Lead will create high-impact thought leadership and customer-focused content while collaborating with cross-functional teams in a remote work environment.

Key responsibilities:

• Develop and execute a comprehensive content strategy tailored to small business audiences, including long-form playbooks and research-driven reports
• Create customer-centric content that simplifies complex products and supports all stages of the marketing funnel
• Analyze content performance metrics and audience insights to optimize content strategy and brand messaging

Required qualifications:

• 7 years of experience in content marketing, editorial strategy, or brand copywriting
• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience
• Proven experience creating long-form business guides and thought leadership content
• Experience developing content for B2B and small to medium-sized business audiences
• Strong analytical mindset with experience using engagement metrics to optimize content performance