Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager to support enterprise content needs with a focus on healthcare provider audiences.

Key Responsibilities

• Develop and execute content for integrated marketing campaigns targeting healthcare providers
• Create diverse content types including thought leadership, blog posts, and sales enablement materials
• Collaborate with marketing, product, and sales teams to ensure content aligns with business priorities

Required Qualifications

• 5-8 years of experience in content marketing, copywriting, or editorial roles, preferably in healthcare or B2B
• Proven ability to develop content aligned to buyer personas and stages of the buyer journey
• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Experience using AI tools for content creation and optimization
• Strong understanding of digital content best practices, including SEO and content performance optimization