Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager who is a skilled writer and technical marketer.

Key Responsibilities

• Write and refine website content to maintain a consistent and empathetic brand voice
• Infuse web copy with strategic keywords and SEO best practices while ensuring readability
• Lead the execution of email campaigns, managing audience segmentation and deployment

Required Qualifications

• 4+ years of professional copywriting experience with a relevant portfolio
• Proven experience with Pardot, HubSpot, or Marketo, including segmentation and automation
• Understanding of balancing keyword density with engaging prose
• Experience creating content for distinct buyer personas and customer journey stages