Content Marketing Manager

Job Summary

Experienced B2B marketing professionals will find a full-time remote opportunity as a Content Marketing Manager, responsible for owning the content strategy and integrated marketing campaigns that drive demand generation and revenue growth while collaborating with various teams to ensure brand consistency and performance optimization.

Key responsibilities

• Develop and execute comprehensive content strategies and integrated campaigns across multiple channels, including blogs, emails, and social media
• Collaborate with Product, Sales, and Customer Success teams to create messaging frameworks and sales enablement tools
• Establish reporting frameworks to analyze content performance metrics and optimize strategies based on data-driven insights

Required qualifications

• 4-5+ years of experience in B2B marketing, communications, and content strategy
• 2+ years of experience in Healthcare IT or regulated B2B SaaS environments
• Proven track record of developing and executing integrated marketing campaigns that drive demand
• Bachelor's degree in marketing, communications, or a related field or equivalent experience
• Experience with marketing platforms like HubSpot and analytics tools for performance optimization