Content Strategist

Job Summary

To support a growing team, the full-time Content Strategist will develop holistic, cross-channel content strategies for product launches and customer engagement, primarily working in a hybrid environment between the London office and remote.

Key responsibilities

• Define content strategies that drive business and customer outcomes, focusing on awareness, consideration, adoption, and growth
• Partner with cross-functional teams to implement content strategies across various channels, ensuring alignment with product and marketing goals
• Continuously experiment and iterate on content effectiveness, mapping customer journeys and identifying content gaps to enhance user experience

Required qualifications

• Proven experience in content strategy and/or content marketing, preferably within financial services
• Strong writing skills with the ability to articulate effective content for diverse audiences
• Experience conducting user, audience, and market research to inform content strategies
• Demonstrated ability to develop evidence-based content strategies that positively impact customer and business outcomes
• Familiarity with the role of content across the product lifecycle, from launches to customer adoption and growth