Content Strategist

Job Summary

Owning and evolving the global content strategy, the full-time Content Strategist will manage the editorial direction across various channels and markets, ensuring content aligns with brand identity and drives measurable business outcomes.

Key responsibilities

• Own Xe's content strategy and editorial calendar across owned channels including blog, social, and email
• Develop and optimize content strategies that drive measurable acquisition, engagement, registration, and retention outcomes
• Partner with cross-functional teams to align content with channel needs and maintain consistent brand voice across all outputs

Required qualifications

• 5-8+ years in content strategy or brand content, preferably in fintech or consumer digital sectors
• Proven ability to develop content strategies across written, video, and social formats
• Cross-functional experience partnering with SEO, paid, and lifecycle teams
• Strong editorial judgment to maintain consistent brand voice
• Experience using testing and performance insights to optimize content effectiveness