Content Strategy Director

Job Summary

A company is looking for a Content Strategy Director to develop and execute content strategies that engage target audiences and drive market success.

Key Responsibilities

• Develop and implement content strategies aligned with product goals and audience insights
• Collaborate cross-functionally to ensure cohesive content for product launches and marketing activities
• Manage new content vendor assessments and establish measurement plans for content effectiveness

Required Qualifications

• Minimum of 5 years of experience in content strategy or content marketing focused on consumer health content
• Bachelor's degree in Marketing, Communications, Journalism, or a health-related field; advanced degrees are a plus
• Strong research skills for analyzing market trends and customer behavior
• Proficiency in creating diverse content types and adapting messaging for various audiences
• Familiarity with content management systems, SEO principles, and analytics platforms