Content Strategy Lead

Job Summary

Shaping the brand narrative, the hybrid Content Strategy Lead will develop a cohesive content strategy across various channels, enhance community engagement, and drive business-focused content initiatives in a dynamic fintech environment.

Key responsibilities

• Develop the overarching content strategy that integrates products, promotions, education, and community into a cohesive brand story
• Provide strategic direction to content creators and the community team to foster engagement and brand affinity
• Collaborate with Marketing and Executive Leadership to create educational and engaging content aligned with business priorities

Required qualifications

• Experience in building content strategies that enhance brand awareness and drive business growth
• Proven track record of growing business or brand social channels
• Ability to create content that achieves high engagement and organic reach
• Familiarity with online community dynamics and content trends
• Experience collaborating with cross-functional teams, including creators and marketers