Content Strategy Manager

Job Summary

A company is looking for a Content Strategy Manager responsible for developing and executing a cohesive content strategy that supports patient acquisition and engagement.

Key Responsibilities

• Develop and own the content strategy for the Knowledge Center, blog, and social media platforms
• Align content initiatives with patient acquisition goals and oversee content planning, production, and optimization
• Manage and mentor the Content and Social Marketing Specialist while collaborating with various teams to ensure content accuracy and compliance

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 5+ years of experience in content strategy, digital marketing, and social media management
• 3+ years of people management experience, including coaching and performance management
• Experience in developing multi-channel content strategies, preferably in healthcare
• Proven success in using content to drive organic acquisition through SEO/GEO initiatives