Content & Traffic Strategist

Job Summary

Owning the content strategy, the full-time remote Content & Traffic Strategist will develop and execute a comprehensive content plan to drive organic traffic and search visibility, while adapting to the evolving landscape of AI-driven search and audience needs.

Key responsibilities

• Build and manage a content strategy that enhances organic traffic and search visibility, utilizing a deep understanding of SEO
• Create content tailored for multiple personas across the buying committee, ensuring alignment with audience needs and company voice
• Leverage AI tools for content production and editing while maintaining high editorial standards and accuracy

Required qualifications

• Proven track record of increasing organic traffic and search performance through effective content strategies
• Experience adapting content strategies for AI-driven search, with demonstrable results
• Strong understanding of demand creation versus demand capture in content development
• Data-driven approach to content decisions, with the ability to analyze metrics and adjust strategies accordingly
• Familiarity with AI writing and research tools, using them to enhance content quality while maintaining editorial judgment