Content Writer - Family Specialist

Job Summary

To support a growing startup focused on family organization, the part-time hourly Content Writer - Family Specialist will create empathetic and actionable content across various platforms, including emails, guides, and social media, while collaborating closely with the founding team.

Key responsibilities

• Write and edit lifecycle, onboarding, and engagement emails to enhance user retention
• Develop long-form guides and draft social media captions that resonate with busy parents
• Translate internal ideas into polished, publish-ready content reflecting a nuanced understanding of family dynamics and mental load

Required qualifications

• Proven experience in content writing, particularly in consumer, parenting, or family-focused brands
• Strong ability to replicate brand voice and tone in written content
• Exceptional skills in email marketing and lifecycle content creation
• Deep understanding of modern family dynamics, including the invisible labor of household management
• Experience with conversion-focused writing and familiarity with SEO content best practices