Conversion Analytics Manager

Job Summary

A company is looking for a Conversion & Analytics Manager responsible for managing measurement infrastructure for client accounts.

Key Responsibilities

• Lead and manage a team, providing direction and professional development
• Own conversion tracking strategy and implementation across various paid channels
• Architect and maintain data pipelines and reporting infrastructure for client measurement needs

Required Qualifications

• Experience with conversion tracking implementation across major ad platforms
• Proficiency in Google Tag Manager and GA4 configuration
• Knowledge of offline conversion tracking and CRM integration
• Familiarity with Looker Studio and BigQuery for reporting
• Team leadership experience managing employees and contractors