Conversion Lead (DTC)

Job Summary

A company is looking for a Conversion Lead (DTC) - Demand Generation.

Key Responsibilities

• Own and improve DTC conversion metrics, including CVR and RPV
• Build and manage the conversion optimization roadmap, prioritizing tests and executing A/B tests
• Monitor site and funnel performance, analyze test results, and provide actionable insights

Required Qualifications

• 3-5 years of experience in CRO, eCommerce, or DTC optimization roles
• Strong understanding of conversion funnels and user behavior
• Experience with A/B testing tools and eCommerce platforms like Shopify
• Analytical mindset with the ability to translate data into actionable strategies
• Experience in subscription-based or lifecycle-driven businesses is preferred