Conversion Rate Optimization Director

Job Summary

A company is looking for a Director of Conversion Rate Optimization.

Key Responsibilities

• Own the conversion performance of landing pages and the booking funnel through A/B testing and optimization
• Manage the Webflow landing page architecture and ensure scalability without engineering dependencies
• Develop and execute an experimentation program to enhance the customer acquisition funnel

Required Qualifications

• Extensive experience with Webflow for building and optimizing landing pages
• Strong statistical knowledge and experience with testing methodologies
• Proficient in using AI for hypothesis generation and data analysis
• Ability to execute tests quickly and effectively without reliance on engineering support
• Experience in documenting methodologies and creating scalable processes