Copywriter for Insurance Marketing

Job Summary

A company is looking for a Copywriter who is conversion-driven and capable of producing impactful content.

Key Responsibilities

• Develop engaging ad copy for search, video, and other platforms to drive consumer conversions
• Craft messaging that resonates across various platforms, including social media and native campaigns
• Monitor and analyze key performance metrics to improve ad effectiveness

Qualifications

• 2-3 years of experience in copywriting, specifically for video scripts, search ads, and email ads
• Strong understanding of key metrics that drive ad performance and ability to analyze data
• Proven expertise in regulated industries, preferably insurance
• Ability to conduct keyword research, testing, and conversion rate optimization
• Track record of direct response wins, such as leads and revenue generation