Corporate Marketing Strategy Lead

Job Summary

Seeking an experienced and strategic AVP, Corporate Marketing & Product Strategy, this full-time remote role will lead the development of brand messaging, product marketing, and go-to-market strategies while collaborating closely with sales and leadership to drive business growth.

Key responsibilities

• Lead the development and evolution of brand strategy and market positioning, including messaging architecture and competitive analysis
• Own product marketing strategy and execute go-to-market strategies for new offerings and strategic initiatives
• Build thought leadership programs and oversee corporate communications to enhance DAS Health's presence in the healthcare technology sector

Required qualifications

• 10+ years of progressive marketing leadership experience, specifically within healthcare IT
• Proven success in brand strategy, product marketing, and go-to-market leadership
• Experience working cross-functionally with executive leadership and sales teams
• Hands-on experience leveraging AI tools in a marketing or strategy environment
• Background in SaaS, managed services, cybersecurity, or healthcare services strongly preferred