CPG Marketing Associate Director

Job Summary

As the primary strategic partner for clients, the full-time remote CPG Marketing Associate Director will manage cross-channel marketing efforts, identify growth opportunities, and ensure alignment with business objectives across DTC, retail, and Amazon ecosystems.

Key responsibilities

• Lead weekly client calls, owning the performance narrative and coordinating with internal teams on account strategy
• Track and analyze performance across DTC, retail media, and Amazon, providing insights and recommendations to clients
• Build and maintain strong client relationships to achieve high retention rates and support service expansion discussions

Required qualifications

• 4-7 years of experience in CPG, eCommerce, or retail marketing with a focus on client relationship management
• Familiarity with the CPG channel landscape, including DTC, retail media, and Amazon dynamics
• Understanding of omnichannel measurement concepts, including MMM and incrementality testing
• Cross-channel fluency across paid media, SEO, content, and influencer marketing
• Experience presenting to director and VP-level stakeholders, with strong communication skills